Virgin Mobile set for live TV launch

Virgin Mobile is using Eulogy! to launch Europe's first live broadcast TV service for mobile phones.

The agency will promote the service and the Lobster 700TV handset - the only compatible handset - in the run-up to Christmas.

‘We'll position it as this year's must-have gadget,' said Eulogy! MD Adrian Brady. The service allows BBC1, ITV1, Channel 4 and E4 to be broadcast live to the Virgin mobile.

ALSO... Virgin Mobile head of PR Alison Bonny is leaving after seven years.

She said its merger with NTL meant it was ‘time for a change' and would allow her to ‘review her options'.

Virgin Mobile is recruiting a replacement.

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