News in brief

A brief look at some of this weeks leading PR news stories.

CONSUMER Viagogo, an online exchange for live-event tickets, is using Freud Communications for the launch of its Premiership football-match service, having brokered deals with Manchester United and Chelsea.

CORPORATE London litigation law firm Barlow Lyde and Gilbert has brought in Bell Pottinger Corporate & Financial as its first retained agency.

CONSUMER Minute Maid, the Coca-Cola-owned juice brand, has retained Communique PR after reviewing its PR needs earlier this year (PRWeek, 27 January). The marketing review lead to a reduced focus on PR for this year.

AGENCY IncrediBull Ideas has taken on former Brave PR director Emma Nicholson as head of PR. She oversees a four-strong department to cover Debbie Colton's maternity leave. Nicholson previously had a brief stint at 77 PR.

CONSUMER Pizza Express has enlisted Stuart Higgins Communications to provide ad hoc support. Frank PR's recently awarded £150, 000 account is unaffected (PRWeek, 14 April).

CONSUMER The English Beef and Lamb Executive is targeting students for the first time. The ‘Save Our Stomachs' campaign by Good Relations will promote a 24-hour emergency-recipe hotline and recipe podcasts to download.

ENTERTAINMENT The Cardiff Film Festival has appointed local firm Cambrensis Communications - its first PR agency - to run a national campaign. The festival celebrates its 18th birthday this year and runs from 8-18 November.

CONSUMER The Daily Mail Property Awards' accolade for best UK PR company has gone to Midlands-based McCann Erickson PR for its work with David Wilson Homes. It ran a three-year campaign called Project:Life, involving a real family living in a futuristic house.

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