Lara Croft in DVD game

Taylor Herring Brand Commun­ications is promoting Lara Croft's latest incarnation as the star of a new DVD game.

Bright Entertainment is launching a range of video­games that users can play on their DVD players using the up, down, left and right commands on the remote control.

It is billing the launch as the start of a ‘new home enter­tainment category' and has brought Taylor Herring on board to launch Tomb Raider: The Action Adventure.

The agency has been briefed to target a mainstream audience, rather than hardcore gamers, in the run-up to Christmas.

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