Student brands in freshers activity

Two student brands - Young Person's Railcard and the Introducing… book series - have joined forces to target fresh undergraduates.

Icon Books publishes the ‘Introducing…' series, which explains subjects such as post-modernism.

Illustrations featuring characters such as Sigmund Freud have been commissioned for the campaign, which will promote the launch of online Railcard sales this autumn and the Introducing... series.

Icon's retained agency, Colman Getty PR, is working with Mantra PR for Young Person's Railcard.

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