TheLondonReview, a quarterly with an initial print run of 50,000, will be distributed via four and five-star hotels.
Publishing director Piet Lambregts wants to gain coverage from the fact he, at 27 years old, is a dynamic young publisher. The brief is to make advertisers and potential readers aware of the magazine.
‘The magazine is a unique size, which should make it attractive,' said Lambregts. ‘It will contain information about gadgets, spas, wines and places to go. It's not a listings guide, more a guide to where to visit and what to do.'