Hotwire to aid pop producer in online talent hunt

Mike Stock - who found fame and fortune as part of legendary 80s pop-producing trio Stock, Aitken & Waterman - is using Hotwire PR to promote his new online venture., billed as a cross between X-Factor and MySpace, launched this week. It provides free web space for pop-star ­wannabes to post their music, ­videos, photos and blogs.

Stock and his team of talent spotters will then trawl the site for potential recording artists, and the best unsigned acts will win recording sessions and record contracts.

Stock says he expects to sign at least five new artists within the first six months. ‘The future of the music industry is definitely online, with downloads now of central importance, and sites like MySpace giving people a platform,' said Paul Naphtali, head of consumer at the agency.

Hotwire was appointed to the account after a non-competitive pitch.

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