AMEC announces Communication Effectiveness Awards shortlist

AMEC, the Association for Measurement and Evaluation of Communication, today announced the shortlist of the 2006 AMEC Communication Effectiveness Awards.

The Awards, which are in their fifth year now, reflect and seek to promote excellence in the media evaluation industry. The entries were scrutinised by a panel of judges chaired by Professor Anne Gregory of Leeds Metropolitan University. 

The 30-strong shortlist is dominated by last year's Platinum Award winner Echo Research.  But Media Measurement, MediaMarket of Ireland, Metrica, Millward Brown Precis, Paperclip Partnership, Media Track, Romeike and TNS Media Intelligence are also shortlisted.

The winners of the category awards, the Platinum Award and the new International Members' Award will be announced at The Cumberland Hotel, London on Monday 20 November 2006.

Anne Gregory was joined on the judging panel by: Jon Bunn of Prudential; Mike Granatt of Luther Pendragon and Master of the Guild of Public Relations; Richard Houghton of Carrot Communications and Chairman, PRCA; Isabelle Musnik of Influencia; Katie Paine of KD Paine & Partners; Nick Sharples of Sony Computer Entertainment; Charles Skinner of Haringey Local Council; and Daniel Rogers of PRWeek.

Sponsors of the 2006 Awards programme include: Business Intelligence Services, a Thomson Company; EDS Media; Entertainment Press Cuttings Agency; Moreover Technologies, a VeriSign company; and Press Index.

2006 AMEC COMMUNICATION EFFECTIVENESS AWARDS -  Shortlisted Entries (alphabetical order)

Best Use of Media Evaluation - Public

1. Echo Research, Home Office
2. MediaMarket, VHI Healthcare
3. Metrica, Legal Services Commission
4. Metrica, Training & Development Agency for Schools

Best Use of Media Evaluation - Not-for-Profit
1. Echo Research, Equal Opportunities Commission
2. Echo Research, GAVI PneumoADIP
3. TNS Media Intelligence, United for UNICEF

Best Use of Media Evaluation - Business-to-Business
1. Echo Research, BP
2. Mediatrack, Unilever Peer Positioning
3. Romeike, Trend Micro

Best Use of Media Evaluation - Business-to-Consumer
1. Echo Research, Standard Life Demutualisation Campaign
2. Media Measurement, Volvo Cars of North America/C70 Launch
3. Mediatrack, QinetiQ/IPO
4. Millward Brown Precis, Toyota Australia
5. Romeike, Fat Face

Best Use of Media Evaluation - International Single Market
1. MediaMarket, 3 Ireland
2. Media Measurement, Volvo Cars of North America/C70 Launch
3. Mediatrack, Aon Corporation

Best Use of Media Evaluation - International Multi Market
1. Echo Research, Airbus SAS
2. Mediatrack, EFPIA
3. Mediatrack, Roche-Tamiflu
4. Millward Brown Precis, Toyota Motor  Europe RAV4 Launch
5. Romeike, Epson Europe

Innovation Award
1. Paperclip Partnership, My Market Monitor

Best Use of Integrated Media Evaluation/Research
1. Echo Research, UNITE Group plc

Best Use of Measurement by an In-house Department
1. Echo Research, Asda
2. Echo Research, Beachcroft LLP
3. Millward Brown Precis, Britannia Building Society - The Bristol & West Takeover
4. Millward Brown Precis, E.ON Energy Industry Price Rises
5. Millward Brown Precis, Orange British Film Academy Awards

For more information please email Jacqueline Milton or call her on +44 (0)208 675 4442. 
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