As a newly independent firm, three-strong Bullet also expects to work with PR agencies outside Bite's parent company Next Fifteen.
‘We will continue to work with Bite and some of its clients, but we've been looking forward to using our software elsewhere. We're champing at the bit,' said Shaw, who becomes its sole owner. Terms of the MBO are undisclosed.
Bullet was unveiled by Bite just over six years ago (PRWeek, 18 August 2000). Its launch figurehead was James Warren, who earlier this year joined Weber Shandwick (PRWeek, 23 February).
Bite UK MD David Hargreaves said: ‘It's time for Alex and his team to spread their wings. This gives them greater freedom outside the Next Fifteen world.'
Hargreaves said the split also frees up Bite to bringin ‘outside specialists' for certain briefs, including for search-engine optimisation and projects involving online communities; Bite will use Bullet when its clients ‘need to increase the efficiency of information sharing and collaboration within their business'.
Shaw said he is recruiting and has a number of as-yet-unveiled software packages to ‘unleash on the exciting web 2.0 market'.
He added: ‘We pride ourselves in being pure geeks. I joined five years ago to develop the software engine, but the role has become more on the client side.
‘We hope to build on clients including Dell, Intel and Novell.'
In July, Bite global strategy and business development director Bruce Dodworth left to set up his own agency (PRWeek, 4 July).