Anti-bullying on kids' TV

The Anti-Bullying Alliance (ABA) has teamed up with kids' TV channel Nickelodeon to launch 'See something, say something'.

It is the first time the ABA has partnered the channel, and wants to use the brand to urge kids to speak out against bullying.

The ABA's in-house team will target family and education press, and distribute posters and teaching packs to schools.

Nickelodeon's agency Frank PR is targeting teen and media titles. The channel is due to run special documentaries.

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