The environmental umbrella group is responding to criticism that green campaigns are often too negative. I Count will focus instead on what individuals can do in their everyday lives to have an impact on global warming.
Last week it emerged that ice at the North Pole was melting to such an extent that polar bears were drowning. NASA said Arctic ice is likely to recede in 2006 close to a low recorded in 2005.
SCC media co-ordinator Alison Blower said the public were often ‘scared off' by doom-and-gloom messages on global warming, and felt the problem was too big for them to have any effect.
‘With I Count, we are showing people that there are loads of different ways in which they can make a positive impact, through turning off their TVs, recycling, unplugging mobile phone chargers and using efficient lightbulbs,' she said. ‘We will also be promoting a positive link between carbon saving and cash saving.'
The campaign will begin in October, coinciding with the launch of a book commissioned by the charity, I Count: Your step-by-step guide to climate bliss.
PR will be handled by SCC and the book's publisher Penguin. A report will be followed on 4 November with an event in London's Trafalgar Square to put pressure on delegates at the international climate change negotiations in Nairobi that weekend.
In addition, ‘Climate Clinics' - run in partnership with The Independent - will visit forthcoming political party conferences.