Fashion agency in bold anthrax move

Fashion, travel and interiors specialist Identity PR has raised a few eyebrows with a press pack for womenswear brand Olsen.

Journalists who received it were shocked to read the collection's new colours for autumn/winter included the menacingly titled Anthrax.

A subsequent email duly arrived, apologising for the 'unfortunate error' and assuring journalists: 'It should of course have read "Anthracite". Apologies and please find attached an updated version of the release.'

A spokeswoman jokes when we call: 'Fashion is all about innovation, so we thought would make up a new name.'

Olsen's collection, she later adds - admirably attempting to capitalise on our call - will not fail to be 'infectious'. Gulp.

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