It is not just bloggers who are influencing corporate reputations online. Do a search on any product and you will find it discussed on forums, message boards, consumer review sites, and by activists in newsgroups.
Add these to the growing number of NGOs, wikis and campaigning websites, and you have a debate between many groups - customers, shareholders, suppliers, regulators, employees - that can't be ignored.
Richard Brown, managing director, UKNetMonitor.
- Send your letters (200 words maximum) to email@example.com or air your views with our online comment function: www.prweek.com/u.