What the papers say: Sainbury's sets out green wares

Sainsbury's attracted solid reviews of its 'compostable' packaging. Heralded as 'an environmental revolution' (The Daily Telegraph, 8 September) and the ‘biggest ever initiative to eliminate plastics from Britain's high streets' (let'srecycle.com, 11 September), the retailer paid tribute to its patrons.

‘Customers say that food pack­aging is extremely important… so we've been look­ing at ways to address this,' said Justin King, Sainsbury's chief executive (The Guardian, 8 September).

Despite some commen­tators' sense of fun, ‘Sainsbury's hopes to woo customers with packaging fit for a compost heap' (Channel4.com, 8 September), there was no mistaking its business acumen. ‘It makes good business sense and is very welcome' (Vicky Herd, Friends of the Earth, bbc.co.uk, 8 September).

It was a view supported in the City: ‘Super­markets compete on environ­mental/ethical cred­entials, as well as price, availability, accessibility' (Rachel Crossley, Insight Investment, The Inde­pendent, 10 September).

Many environmentalists were in praise of the move, but one said Sainsbury's was not yet a ‘green grocer' (Reuters, 8 Sep), while the British Plastics Federation highlighted other packaging options, such as recycling.

Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow.

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