‘Customers say that food packaging is extremely important… so we've been looking at ways to address this,' said Justin King, Sainsbury's chief executive (The Guardian, 8 September).
Despite some commentators' sense of fun, ‘Sainsbury's hopes to woo customers with packaging fit for a compost heap' (Channel4.com, 8 September), there was no mistaking its business acumen. ‘It makes good business sense and is very welcome' (Vicky Herd, Friends of the Earth, bbc.co.uk, 8 September).
It was a view supported in the City: ‘Supermarkets compete on environmental/ethical credentials, as well as price, availability, accessibility' (Rachel Crossley, Insight Investment, The Independent, 10 September).
Many environmentalists were in praise of the move, but one said Sainsbury's was not yet a ‘green grocer' (Reuters, 8 Sep), while the British Plastics Federation highlighted other packaging options, such as recycling.