The Thomas Cook-owned brand, famous for its snowsports and yachting holidays, is looking for exposure beyond the travel pages, and has briefed F-H's travel division to target mainstream and consumer media.
The agency will also bid to raise the profile of Neilson's founders - identical twins Pip and Pete Tyler.
F-H's four-strong account team is led by travel account director James Brooke and corporate account director Will Hill. The agency won a three-way pitch.
Neilson PR manager Penny Bowskill said: ‘The in-house team is coming up with new story angles but lacks the time to adequately develop them.'