Ulster seeks food and drink agency

Invest Northern Ireland is on the hunt for agency support to promote the region's food-and-drink companies.

The body, responsible for NI economic development,  wants to position produce from Northern Ireland on a par with that from the Republic of Ireland.

It is currently drawing up a shortlist of agencies with sufficient resources to work across Northern Ireland, Ireland and England.

Northern Ireland has often been used as a testing ground for products before they are released in England - cider brand Magners was trialled there and in Scotland before its successful rollout in England.

The body is keen for more firms to use the region.

Trade media relations will focus on promoting food from the region as being high quality, and drawn from the same environment as premium produce from Ireland.

A consumer campaign will target food writers.

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