The scheme, from the Department for Communities and Local Government, is set to launch next April after a series of delays. It establishes a new legal right for private tenants to have their deposits protected.
Blue Rubicon will aim to increase awareness of the legislation.
‘We will be targeting the 700,000 landlords, 12,000 letting agents and the 1.4 million private tenants in the UK,' said agency MD Gordon Tempest-Hay.
A government survey has shown that despite high levels of understanding of the scheme among letting agents, there is still a lack of awareness among tenants and landlords.
Experts have warned the scheme could lead to a rise in rents as landlords look to cover the costs of compliance.
Blue Rubicon's appointment follows a Central Office of Information-managed pitch.