Govt uses Blue Rubicon for tenants' rights scheme

Blue Rubicon has bagged a ­­one-year brief to boost awareness of the new Tenancy Deposit Protection scheme.

The scheme, from the Department for Communities and ­Local Government, is set to launch next April after a series of delays. It establishes a new ­legal right for private tenants to have their ­deposits protected.

Blue Rubicon will aim to ­increase awareness of the ­legislation.

‘We will be targeting the 700,000 landlords, 12,000 letting agents and the 1.4 million private tenants in the UK,' said agency MD Gordon Tempest-Hay.

A government survey has shown that despite high levels of understanding of the scheme among letting agents, there is still a lack of awareness among tenants and landlords.

Experts have warned the scheme could lead to a rise in rents as landlords look to cover the costs of compliance.

Blue Rubicon's appointment follows a Central Office of ­Information-managed pitch.

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