‘My focus will be promoting the PR industry outside London,' said Lewis-Jones, adding: ‘By showcasing the work done in the regions, people will understand that they do not always have to go to London if they want good PR - this just isn't the case any more.'
‘It is crucial that we highlight the wealth of our talent and experience outside London,' she added. ‘The CIPR has lots more regional people on the board now, but I would like to further encourage membership in the regions.'
Lewis-Jones started her career as a press officer at Birmingham International Airport, and spent nine years with Willoughby PR. She founded Liquid, which now has four staff, in 2004.
At 36 she will be one of the youngest presidents in CIPR history. She intends to increase awareness among younger people of the industry body, and the value of its training courses.
She will be president during the CIPR's 60th anniversary year - when the World Festival of Public Relations will be hosted in the UK for the first time. Before taking up her position she will serve as president-elect to the president for 2007, Lionel Zetter. Zetter is MD of sister firms Parliamentary Monitoring Services and Political Wizard.
The current president is Tony Bradley, a partner at Newcastle agency Bradley O'Mahoney PR.