Kingston turns to Nelson Bostock

Kingston Communications, the Hull-based telecoms operator, has handed its PR business to Nelson Bostock Communications.

The move ends a three-year relationship with Kaizo and comes after a four-way competitive pitch that included the incumbent (PRWeek, 7 April).

Kingston has operated a telephone system for the residents of Hull for more than a century. But it has been diversifying its business in the past couple of years towards B2B services and away from overreliance on consumer markets and fixed-line communications.

A major part of Nelson Bostock's remit is to promote Affiniti, the company's national B2B brand. Affiniti was created last year from the coming together of Kingston's Business Serv­ices division, Omnetica and Technica. Its launch was promoted by Kaizo.

Nelson Bostock account director Lisa Allen leads the account team.

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