A company this week approached PRWeek claiming it had a similar approach with brands: it proposes to offer them to you with fully fledged public awareness rather than starting from scratch.
Brandnursery has created seven 'brands' that do not actually represent anything as of yet.
Concorla, Kwebi, Omnistark, Prodaari, SeeGoFeel, Utilor, and Ypsolute will be given exposure on a 'New 7 Wonders of the World' tour, before Brandnursery attempts to sell them off to any company looking for a ready-made brand.
Ypsolutely barmy.