Letter - Blogging has already changed our world...

Paul Abrahams' opinion piece on blogs was a little surprising coming from a technology man ('Blogs: Smokey and the Bandit Part 4?', 1 September).

The fact is that blogging and social media have already changed the influence model. Just ask Dell how its reputation was adversely affected by www.ihatedell.net.

Nearly every major news organisation now has blogs, affecting the way they cover stories. 'The audience is now on the pitch,' is how Richard Sambrook, the director of the BBC's global news division, puts it. By blogging, employees are having conversations with customers, who are talking to investors - all read by business partners and competitors. Sometimes it then gets covered by mainstream media.

So for Abrahams to even ask whether blogging is the 21st-century equivalent of CB radio - which, to my knowledge, had very little impact on business, culture or politics - is misleading.

David Brain, European president and CEO, Edelman.

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