Loire Valley in UK review

The Touraine Development Agency - the body that promotes the economic development of France's Loire Valley region - has shortlisted three agencies for UK work.

The campaign will hinge on a one-day event at London's Kensington Roof Gardens at the end of November.

The region is home to attractions such as Le Ch√Ęteau de Chenonceau (pictured), but the event will aim to highlight lesser-known economic and cultural assets, such as its university - Institute de Touraine.

Three agencies have been selected to pitch for the media relations-based account.

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