Pet food firm set for Rabbit Week

Pet food company Burgess Supafeeds has appointed Blue Zebra PR to raise awareness of its product Excel by launching 'National Rabbit Week' next January.

With the backing of the British Rabbit Council and Chris Tarrant's wife Ingrid as a figurehead, the media-driven campaign aims to tackle the growing problem of obesity and poor dental health in rabbits.

Based in Oxfordshire, Blue Zebra PR represents other petcare clients such as Intervet UK and Petplan National Riding Festival.

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