Dubai selects TCG for UK campaign

The Communication Group (TCG) has become the first agency to be retained by the government of Dubai to promote the emirate in the UK.

TCG will bid to lure more travellers and investors to the already booming destination. It saw off Porter Novelli,
Trimedia, Euro RSCG Biss Lancaster and Financial Dynamics. The pitch began this year (PRWeek, 24 February).

‘We will raise awareness of the strength of the economy, develop partnerships with luxury brands and promote the glamour of Dubai among the film and broadcast community,' said TCG chief executive Michael Hayman.

Work will include consumer and trade exhibitions.

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