Power firm Drax plans hire to counter uproar

The biggest coal-fired power station in Europe, Drax, is preparing to bring in PR agency support in the wake of the 'mass day of action' against carbon emissions last week.

The sprawling Yorkshire plant has become a focal point for environmentalists wanting to draw attention to the pollution caused by energy generation.

Around 600 protestors attempted to force a 24-hour closure of the plant in protest at the 21 million tonnes of carbon dioxide it emits every year. At least 38 people were arrested.

Drax Power head of external affairs Melanie Wedgbury would not comment on the review or confirm the company was looking for UK-wide support, but it is believed an agency hunt will begin within a fortnight.

Last week, Wedgbury dismissed the protests as a ‘symbolic gesture', pointing out that Drax is the most ­efficient coal-powered station in the UK, emitting less carbon dioxide per unit of ­electricity than any other.

Drax Power brought in ­Yorkshire-based Imagen Marketing Communications for local PR at the start of the year.

The company is understood to have just finished a lengthy review of how best to communicate to a national audience its role in supplying seven per cent of the UK's electricity needs.

Drax took on Tulchan Communications prior to its £2bn flotation at the end of last year (PRWeek, 12 ­August 2005) and continues to use the agency for financial comms.

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