French brand takes wine into journalists' homes

Clementine Communications is to offer journalists evening wine-tasting lessons in their own homes as part of a campaign for recently launched French wine Chamarré.

The campaign is aimed at ­consumer lifestyle journalists who might be put off writing about wine because they do not know how to spot a good bottle.

An independent expert will be made available to journalists and up to ten of their friends for an hour's instruction at a location of their choice, where they will get tasting tips and advice on styles and colours of wine.

Clementine has been retained by French company OVS - which makes the wine - since February.

Chamarré, which launched in July, has been hailed in business and trade media as France's answer to the New World wines.

[Cube Communications has won the UK trade and consumer PR account for South African wine Spier, writes Robyn Lewis. This is the first time the brand has retained an agency in the UK as it seeks to become one of the top three South African wine brands in Britain by 2008]

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