The organisation, which owns the fixed assets of British Rail's former network, will use BPC&F to advise on comms with the debt market and its CSR programme.
‘Network Rail is by no means loved by all,' said BPC&F deputy chairman Charles Cook, adding: ‘We have to distance it from partial predecessor Railtrack and establish the expertise of its private-sector-trained chiefs.'
Like many national railway networks, Network Rail is a debt-financed company. The next few months will see a new round of funding talks with government, and BPC&F will seek to present the company in the best possible light.
Network Rail head of media Kevin Groves said: ‘After the Crown, we have the largest portfolio in the country.'
BPC&F landed the account after a six-way pitch (PRWeek, 31 March).
