Hotwire gets a full house

Hotwire PR has landed a pan-European account to launch PokerWize, claimed to be the world's first 3D virtual reality online poker game.

Hotwire won the brief after a competitive pitch. The agency will aim to reach young males via mainstream and poker media.

The campaign will promote a free interactive tutorial from Soccer AM's Helen Chamberlain, a keen poker player.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in