Six-year-old ApplianSys, which manufactures and designs technology to combat issues around network security and vulnerability assessment, is targeting schools and medium-sized businesses. The brief is believed to be worth around £75,000.
‘Security is a hot topic at the moment,' said Insight MD Chris Warham. ‘We'll tie in activity with the wider news agenda, highlighting things such as ApplianSys's ability to protect schoolchildren from certain websites.'
Warham heads the account, reporting to ApplianSys marketing manager Waseem Riaz. The account is initially UK-based and was won after a competitive pitch.