It is the first time the Wiltshire-based software and systems provider has used a PR agency. The company has briefed Rainier to raise its profile in the healthcare sector, as it has developed systems to specifically help trusts comply with new CfH technology.
The CfH initiative, the largest IT project in the world outside of the defence sector, is running approximately two years behind schedule. IT partners such as Accenture and iSoft have suffered setbacks in their association with the project, with the latter losing more than 80 per cent of its market value this year.
Quicksilva has developed products such as Spinal Tap, for clients such as Boots The Chemist, which will use the system to comply with the Electronic Transfer of Prescriptions programme.
Spinal Tap allows healthcare providers to plug into The Spine, which should eventually hold records for every NHS patient in the UK.
Gayna Hart is Quicksilva managing director.