Global Angels readies Eye concert

Global Angels, the charity founded by Daniel and Natasha Bedingfield's mother Molly, is to stage a concert on the London Eye featuring Ronan Keating, McFly and Sandy Thom.

Communique will promote the event, known as Global Angels 360, which will fill the 30 London Eye pods with pop, rock, urban and classical music artists.

Among those also lined up are Katie Melua, Athlete and the Bedingfield siblings.

The 26 November event will involve each act taking two revolutions in the Eye, one for a corporate audience and one for the public. It will be followed by an after-show party, an auction and as-yet-undisclosed ‘events'.

Communique MD Neil Honor heads the account, reporting to Molly Bedingfield and Global Angels creative and events director Christian Elliott.

Global Angels Foundation acts as an umbrella fundraising mechanism for selected young people's projects in the UK and worldwide. The charity uses corporate partners to cover its administration costs.

Set up in 2004, it launched its Step-Up campaign this year, designed to feed impoverished children.

Communique won the brief after a pitch. Global Angels invited a number of independent PROs with the aim of employing a group, as well as agencies Shine Communications and Communique, before choosing the latter.

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