VisitBritain uses 'book map' of UK

VisitBritain has adopted the themes of popular children's storybooks in a campaign targeting youngsters and their families.

The six-month drive called ‘Storybook England' centres around an A1-sized map featuring authors, books and characters including Harry Potter and Rupert Bear.

‘Storybook England makes it easier for children to find the places that have fired the imagination of some of the greatest authors of our time,' said a spokesman.

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