Pitch to promote Brazil friendlies

European sports rights outfit Kentaro is using London agency Pitch PR to handle press and publicity for the Brazilian football team's forthcoming friendly fixtures in the capital.

Brazil play Argentina at Arsenal's Emirates Stadium on 3 September, and Wales at Tottenham Hotspur's White Hart Lane on 5 September.

Pitch is the first PR agency to be used by Kentaro in the UK, and its appointment comes as the Switzerland-based company looks to gain greater coverage for its events.

Pitch managing director Henry Chappell described Kentaro's deal with the Brazilian Football Confederation as ‘the envy of the sports rights sector'.

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