Da Vinci hopes to break the brand building code

The former marketing manager of Cisco Systems in the Gulf has left to head up a new marketing and business consultancy in Dubai.

Susie Macmillan will front the Gulf division of the Australian-based firm Da Vinci, which has carried out marketing campaigns for several high-profile clients in Australia and the Asia-Pacific region, including Microsoft, Sheraton Hotels, Hewlett Packard and the Australian Federal Government.

The company, which has based itself within Dubai Media City, says that it specialises in providing marketing services for companies that want to actively build their organisations and take advantage of new market segments or regions.

Asked why Da Vinci had decide to launch in the Gulf, Macmillan told Campaign: "Due to the enormous growth in this region, the brand plays a greater role - but it has little time to take hold or to become a household name in such a competitive market, so companies must get it right the first time. Da Vinci is positioned to help companies develop and build a brand that is sustainable in a competitive and ever changing market landscape."

Da Vinci will offer a range of marketing, business and brand development services, including acting as a client's outsourced marketing department to project manage all facets of a company's marketing strategy.

Initially the company will focus on attracting business from the technology and telecommunications spheres.

The firm is yet to sign up its first clients, but claims that it is talking to several "key" companies. "Da Vinci's plan is to develop consulting teams in each territory it enters," added Macmillan. "These teams will support clients in that territory as well as be a central resource pool where clients from other countries can tap into if required."

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