Letter-price rules spur Linear brief

Advertising Synergy is aiming to capitalise on potential confusion surrounding Royal Mail's new letter-pricing rules via a campaign promoting ways digital distribution firms can save money.

The Warwickshire-based company, whose specialisms include producing corporate literature, has hired a PR agency - Gloucestershire-based Linear PR - to promote its digital products.

The products, such as online brochures, cost less to produce than the sending of large letters, according to the company.

Linear will run a UK business-to-business campaign also highlighting the environmental advantages of digital distribution.

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