Spreckley bags bill software job

Spreckley Partners has emerged victorious in a competitive pitch for a UK contract to promote Dallas-based business software company Docucorp.

The shootout included incumbent agency Marketforce Communications. Nasdaq-listed Docucorp handles billing and customer comms software for statements and bills.

Its core customer base includes banks and utility-providers, such as energy company Airtricity and Chubb Security.

Marketforce held the account for two years. Its director Julia Knight said: ‘An overall shift in PR strategy, from an issues-based campaign to focus more on case studies, prompted the change of agency.'

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