Visible, with offices in New York, Seattle, Boston and Washington DC, specialises in internet reputation management and ‘information tracking'.
Visible's TruView software is a search-engine optimisation product that enables customers to place more ‘positive' information at the top of search-engine results. Another product, TruCast, allows users to track and respond to consumer-generated online content.
‘We will be introduced to some WPP agencies so they can better understand how to apply the technologies for clients,' said Visible CEO Adam Selig.
In July, WPP entered into a partnership with LiveWorld, a provider of social networking services.