Messer, a specialist in women's health issues, is initially running the agency - which is based in Tunbridge Wells - with the aid of freelance PR consultants and design specialists. She spent eight years with Interaction, which relocated from Tunbridge Wells to Ashford four months ago, having joined as an account manager.
Aquamarine plans to specialise in pharma product comms and consumer healthcare brand comms. It launches with one client: Blue Pelican, a local recruitment firm.
Prior to Interaction, Messer worked at health insurance firm PPP Healthcare. Before that she worked for consumer PR agency Dobson Communications in central London.