Unity promotes Scope trekkers

Disability charity Scope has briefed Unity PR to publicise ten years of its sponsored trek programme.

From 12 to 17 September the charity will have a ‘living window display' in book-seller Waterstone's branch at London's Oxford Circus. A Scope trek participant from each of the past ten years will use a treadmill in the front windows of the flagship store.

Unity co-founder Nik Done said the display would be adjacent to the store's range of travel books in a bid to target people interested in overseas journeys.

‘The idea behind the campaign is to catch people who are thinking of heading off overseas for a holiday and persuade them to instead take part in a Scope trek,' she explained.

As well as the travel press and national newspapers, the agency has already lined up broadcast media to run features presented from inside the display.

Case studies on individuals are planned to promote the diversity of the people who sign up for the treks - one of the display members will apparently be an 84-year-old woman. Scope head of events Gwen Pearson said the campaign will raise awareness of the fact that Scope is the market leader in fundraising trekking events.

The organisation has raised around £21m over the past ten years through trips to places as diverse as Peru and Nepal.

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