Chief executive John McNamee said in comms terms, the charity was ‘starting from scratch'. Agency Koan has been briefed to audit the Stockport charity's internal comms, donor relations and positioning within the child-safety sector.
‘It is important that we know how we are perceived by our donors, but also by the children whom we support,' said McNamee.
The charity focuses on accident prevention to keep children safe, and provides interactive safety education on issues such as bullying, fire safety and first aid.
Koan's brief also includes media relations and increasing corporate sponsorship. An ‘intensive' media campaign is due to kick off this month, starting with the three-week Trafford Crucial Crew, which will encourage school children to learn about matters such as fire safety, drugs and alcohol awareness, road safety, first aid and peer pressure.
The agency will also have a lobbying and PA role. McNamee said: ‘We currently don't receive any government funding, and this is an area we are seeking to address.'
Last year the charity raised around £2.5m.