Stewart Crocker joined last week from The Soil Association, where he had spent a year as development director. He has been briefed to devise a three-year marcoms plan that will boost annual fundraising from current levels of £5m to £10m within five years.
‘The needs we are trying to meet are huge,' he said. ‘As well as rescuing children from institutions in eastern Europe, there is a vast amount of work to be done in sub-Saharan Africa. ‘We estimate that by 2015, 15 million children in Africa will be orphaned by Aids. Many of those will become heads of households and we will be aiming to provide education and welfare support to as many as possible.'
Crocker's strategy will be focused on developing communications with current and potential supporters and raising the profile of the Wiltshire-based charity's work.
Former comms director James Whiting left HHC last September after eight years to join the New Economics Foundation. The role was vacant until three months ago, when Amanda Oxford stepped in on an interim basis.
Crocker now oversees a 20-strong fundraising and communications team and reports to chief executive Rick Foulsham.
Earlier this year HHC hosted a summit in Romania in which it announced a plan to close more ‘sub-standard' orphanages in the country and move thousands of children into families. It has relocated 2,500 children after closing 11 orphanages.