Letter: Charities - blogs are not just for brands

I was pleased to read Kate Nicholas's column on the impact of blogging ('Bloggers are the real war correspondents,' 11 August).

But while bloggers offer an immediate and fresh take on news delivered from a war zone, they also give charities a vital opportunity to showcase their humanitarian work in some of the world's most dangerous environments.

Blogger Jamsheed Din from charity Islamic Relief, for instance, held the top Lebanon blog on Google UK during the first week of August.

After the Kashmir earthquake in October last year, Din used Islamic Relief's website to host his daily blog from the region.

But after attending a free Media Trust seminar last month, Din asked BBC Birmingham for space on the corporation's website for his Lebanon blog.

The BBC published Din's daily 'Brummie lad on the streets of Beirut' updates, and the blog's impact led to hugely increased traffic to the charity's own website.

Charities are constantly looking to communicate the tangible difference they make, and must acknowledge that digital media offer a lot more than snappy virals for cool brand campaigns.

Helen Beckett, media matching manager, Media Trust.

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