Consumer focus for Pearl & Dean

Pearl & Dean, the company with the most recognisable theme tune in cinema, has hired its first agency for a consumer campaign.

Eulogy! will encourage website traffic by promoting P&D's cinema listings, DVD rentals and the chance to download ringtones, including the famous ‘asteroid' theme.

The agency will also support the company's traditional B2B image, highlighting its ‘innovative' cinema advertising.

Eulogy! MD Adrian Brady heads the account, reporting to Pearl & Dean CEO Kathryn Jacob.

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