Run by Frank PR, the campaign is being launched in two phases. The first centres around this Thursday's release of A-level results. The second will kick off in October to coincide with the start of the university year.
Sales and marketing manager Nick Emms said 90 brands - including Amazon, JJB and PC World - offered discounts on production of the card. Frank's brief also contains a trade element to get more firms involved.
Shine and Lexis's new youth marketing arm SiX (PRWeek, 7 July) both pitched for the account.
NUS Extra continues to use Cohn & Wolfe for corporate comms support.