London Eye selects H&K

London Eye selects H&K Hill & Knowlton has clinched the brief to promote the capital's most recognisable landmark, the London Eye, from six-year incumbent Ogilvy PR.

H&K will devise programmes to attract families to the observation wheel and woo visitors from across the UK.

Owned by Tussaud's Group, the London Eye's PR was put up for pitch after a mutual decision with Ogilvy. The agency said it was ‘time for a change after a successful six-year relationship'.

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