Focus on verge of Strawberry buy

Consumer lifestyle agency Focus PR is poised to acquire fashion and beauty specialist Strawberry PR, PRWeek has learned.

Founded in 1991 by MD Hilary Meacham, 20-strong Focus remains independent, with clients including Cadbury Trebor Bassett.

Focus posted £1.5m turnover and £1m fee income for the year ended May 2006. It acquired interiors and design specialist Silk PR three years ago (PRWeek, 11 June 2003).

Strawberry director Bryony Johnson led a management buyout of the agency in 1998. It has around ten staff with clients such as Wonderbra and Britney Spears's perfume, Curious.

Neither agency would comment on the acquisition.

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