Free to PRCA members, the guide comes as the CIPR continues to lobby for the NLA to be scrapped in favour of government regulation of newspaper copyright.
It includes advise on clients' obligations regarding newspaper copyright, and the benefits of having an NLA licence. It also mentions the NLA's digital database, eClips, which raised concern over price hikes and confidentiality among PROs when it launched this year (PRWeek, 28 April).
NLA MD Martin Stevenson said the guide would ‘help raise understanding of copyright among PR people'.
CIPR director-general Colin Farrington said: ‘The CIPR continues to have grave doubts about the fairness of the NLA regime, the lack of regulatory controls and the costs it imposes on end-users.' He added it will continue to lobby ‘to get members' concerns fully addressed'.