Asda in rejig as chief departs for Wal-Mart

Asda is on the hunt for a top UK communicator as general PR manager Nick Agarwal prepares to join US owner Wal-Mart in Arkansas.

Agarwal becomes V-P of corporate comms at Wal-Mart in September, playing a key role promoting the world's biggest retailer in its homeland.

Asda has put head of PR Rachel Fellows in charge of the six-strong UK team while headhunters seek Agarwal's replacement. He joined Asda ten years ago.

Fellows said the seniority and precise remit of Agarwal's replacement were yet to be decided. Group external affairs director Peter Bracher will oversee the role.

‘Nick created a newsroom here, with an irreverent, risk-taking ethos. We want someone who can continue to enable us to take risks and be a bit cheeky, so there is no mad dash to find someone - we will wait until we find the right person,' Fellows told PRWeek.

She added that the remit would not resemble that of former director of corporate affairs Christine Watts, who was not replaced when she left Asda last year (PRWeek, 9 July 2005).

Asda is Britain's second-largest supermarket, with a 16.6 per cent share of the grocery market, but Sainsbury's is widely expected to soon recapture that position behind Tesco.

  • Asda's jewellery PR account has moved from Lee Publicity to Bryan Morel PR, which has promoted Asda's George clothing range for five years.

    Lee Publicity continues to run the supermarket's food and furnishings account.

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