Lobbying for greater competition within the audit market is a key part of the brief. National PR manager Lindsay Kennedy said: ‘We will champion the cause of mid-tier firms and spark debate on whether the big four have a quadropoly.'
Blue Rubicon will also run B2B campaigns promoting the firm's tax, corporate finance and forensic practices, and target the retail, real estate and telecoms sectors.
Kelso Consulting has also been hired to focus on fraud and professional services.
Blue Rubicon will lead a regional roster that includes Wave PR, Ptarmigan and Harrison Cowley.