What makes it stand out from other B2B computing titles?
The site has filled an under-exploited part of the market: business tech coverage with a very tech, product-based focus, advising the people who hold the purse strings on how they should deploy their IT budgets.
What do you cover?
News, features, case studies and reviews giving information and guidance to those who buy IT products for business. Categories include storage and security, information management and the internet, wireless and mobile, and networking.
What makes a good news story?
A good story might be a major vendor announcing a big contract with a well-known customer. But it could be anything that would interest business IT users, so we monitor the wires, and build relationships with companies, public sector organisations and industry bodies. Once a week we write a bulletin of people moves.
How could PROs make life easier?
Our focus is on products, so advance notice of launches is important - we do not have the same space constraints of print titles, so the more products we review, the better. Although online is more immediate than print, reviews still take around a week to complete. Very early notice or exclusivity will affect the prominence we give a story.
How should PROs get in touch?
Pick up the phone. There are four freelancers and three in-house staff: myself, news editor Iain Thompson and reporter Maggie Holland. We are a rolling news site, so call any time.
What else would help?
Providing news stories and case studies, and facilitating access to C-level executives for interviews and comments would be useful. We do not run personal profiles of IT execs, because no one cares, but people do care what they think about the industry.
Updated: 20-30 times a day
Contact: +44 (0) 20 7907 6838;