Social site turns to Sputnik in UK

WeeWorld, a website that lets users create a virtual dimension, has appointed Sputnik Communications as its first UK agency.

The social networkingsite differentiates itself with an ‘online personalisation' service. Users can create a WeeMee, resembling their hairstyle and facial features.

WeeWorld competes with sites such as MySpace and Second Life, which made the headlines last week when pop band Duran Duran announced they would broadcast a gig on the network (PRWeek, 11 August).

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